top of page
ABOUT
Lifelong recovering attorney. Copywriter turned brand wonk. Nerd in perpetuity.
I've built epic brands, won ADDYs, launched enterprises, spoken truth to power, raised incredible humans. I've been agency-side, corporate, and quarterback for the Ten99ers.
I've done the best work of my career and forged the strongest partnerships across grids of faces, with chaos swirling in the pixels. I play well, with and without others. And sometimes, with a ukulele.

I live for the Both/And. I'm the first generation of the next seven to come. My human values are the only non-negotiable. Beyond that, it's all about curiosity, collaboration, and compromise.
Oh, alliteration. I dunno how to quit you.
I can work a boardroom something fierce, but my real home is with the SMEs and creative freaks and geeks. I'd rather dine at the kids' table. I dig people's minds.

I'm fractals + Fibonacci. Petrichor + pareidolia. Sonder + sassafras.
Bombastic. Kind. Fundamentally ungovernable. Radically transparent. Seriously unserious.

In junior high I caught detention three times: Questioning the future ethics of DNA evidence at Cold Spring Harbor Labs, sketching Absolut campaign fan art during Algebra, and the one I can't discuss — but it's the villain origin story that radicalized me.
If alliteration is my drug, brevity is my Moby Dick. Call me Ahab (assigned harpoonist at birth). And ask me what NE really stands for.
bottom of page